About Us
The SOAR Framework – A DISC-Based Framework for Career and Leadership Growth.
✨ About the SOAR Framework
The SOAR Method™—Self-Awareness, Opportunities, Alignment, Results—is a holistic framework designed to help professionals, leaders, and teams unlock their potential with clarity and confidence.
Built on the proven power of DISC Personality Assessments, emotional intelligence coaching, soft skills training, and AI-enhanced career tools, the SOAR Method™ bridges self-discovery with real-world application.
We believe that true success happens when your inner clarity aligns with outer action—when your values, strengths, and vision guide the way you lead, work, and grow. Whether you’re navigating a career transition, stepping into leadership, or building a purpose-driven team, the SOAR Framework gives you the tools, coaching, and community to help you soar.
💫 Our Mission
🌺
To empower individuals and teams to discover their unique strengths, align with purposeful opportunities, and take supported action toward careers and leadership roles that create lasting impact in their communities.
🌀 Meet Laura Alexander
Rooted in the values of Hawai‘i, Laura guides professionals and teams through career transitions, leadership development, and team alignment using a comprehensive approach that blends DISC personality assessments, emotional intelligence coaching, and AI-powered career readiness tools.
Her SOAR Framework integrates behavioral assessments, soft skills training, and holistic coaching practices with modern AI tools and ongoing community support. Bridging technology with human connection, Laura equips her clients to strengthen communication, build emotional resilience, and align their careers with purpose and clarity.
Through the SOAR DISC Community, she provides ongoing coaching, accountability, and shared learning, helping individuals and organizations not just discover their potential, but implement strategies that create lasting results in both career and leadership growth.
How we started
Our Story – The SOAR Framework™
In the high-stakes environment of the U.S. Air Force, effective communication wasn’t optional—it was essential. As a budget officer, our founder experienced firsthand how miscommunication and clashing communication styles could lead to conflict, stalled progress, and missed opportunities for collaboration.
Determined to find a better way, she began a journey to uncover tools that could bridge these gaps. Her path led her to earn a degree in communication, where she gained deep insights into human behavior, leadership, and the powerful role communication plays in team dynamics.
That journey introduced her to the DISC model, a proven framework for understanding behavioral styles. What began as professional curiosity became a calling: helping people see themselves clearly, adapt with emotional intelligence, and thrive in their careers and leadership roles. She became a certified DISC practitioner, blending her communication expertise with holistic coaching tools and modern AI-powered career readiness strategies.
From this mission, the SOAR Framework™ was born. Built on four core steps—Self-Awareness, Opportunities, Alignment, and Results—the framework provides a holistic path for individuals and teams to unlock their potential.
Today, through DISC assessments, emotional intelligence coaching, soft skills training, AI career tools, leadership programs, and ongoing community support, our work helps professionals and organizations move from miscommunication and conflict toward clarity, connection, and purpose-driven results.
At the heart of it all is our unwavering mission: to empower individuals and teams to discover their strengths, align with their purpose, and soar into their next chapter with confidence.
Founding Vision and Mission
Born from a deep belief in the power of self-awareness and effective communication, the vision behind the SOAR Framework™ is to transform the way individuals and organizations approach career readiness, leadership development, and team dynamics.
Our mission is to empower professionals and teams to unlock their full potential through the integration of DISC behavioral assessments, emotional intelligence training, soft skills development, and AI-powered career tools. By combining proven science with holistic coaching and community support, we foster a culture of clarity, adaptability, and collaboration—helping people align with their purpose and achieve lasting success.
